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Batina T. Smith
SPHR  ·  SHRM-SCP  ·  sHRBP

Batina T. Smith

Vice President & Head of HR

Scaling people strategy, culture & HR infrastructure for growth-stage, multi-site industrial workforces — across the U.S. and Mexico.

20+
Years Experience
Leading HR & people strategy
1,800+
Employees Supported
Multi-state U.S. & Mexico operations
$1.5M+
TA Savings Generated
Recruiting build-out & vendor strategy
6
M&A Integrations
People-side integration leadership
About

Trusted in the boardroom.
Effective on the frontline.

I'm a hands-on HR executive with 20+ years building, modernizing, and leading the people function for private equity–backed and high-growth companies with large frontline, industrial, and skilled-trades workforces.

I treat culture as a driver of business performance — connecting engagement, retention, and talent data to operating results. I build HR infrastructure end to end: talent acquisition, learning & development, HR technology (UKG/HRIS), and succession planning, with deep experience leading the people side of M&A integration.

I'm equally effective advising CEOs and executive teams — and earning trust with employees where the work gets done.

Career Path

Professional Experience

Two decades of building, rebooting, and scaling the people function — from first-facility startups to a 1,800-employee, two-country platform.

Vice President & Head of HR

2019 – Present
AMPORTS, Inc. · Jacksonville, Florida
VP & HEAD OF HR · 2023–PRESENT | DIRECTOR OF HR · 2019–2022

Senior-most HR leader for a private equity–backed automotive services and port terminal operations company — owning people strategy for 1,800+ regular and contingent employees across a distributed, operations-driven footprint spanning multi-state U.S. locations and Mexico.

  • HR Function Transformation: Rebuilt HR from a primarily administrative function into a strategic partner to executive leadership — adding the structure, processes, and team capability needed to support accelerated multi-site growth.
  • HR Technology Modernization: Led the enterprise migration from ADP to UKG, reducing HR administrative workload by 23% and lifting employee self-service adoption to 85% — improving workforce visibility and decision-quality data.
  • Talent Acquisition Build-Out: Stood up internal recruiting capability and re-engineered acquisition processes — renegotiating vendor contracts and improving placement strategies — generating $1.5M+ in savings while supporting expansion hiring.
  • L&D Build-Out: Built the learning & development capability from the ground up — strategy, programs, tools, and delivery for frontline, supervisory, and leadership audiences across U.S. and Mexico operations.
  • Culture & Engagement: Spearheaded change-management and culture-alignment initiatives that raised employee engagement metrics by 30% through a period of rapid growth and integration.
  • M&A Integration: Led people-side integration of six acquired businesses, aligning talent, culture, and operations while sustaining employee productivity through each post-acquisition transition.
  • Succession & Leadership Pipeline: Implemented a succession-planning framework that built a bench of high-potential leaders and ensured smooth transitions in critical roles.

Human Resources Manager

2013 – 2019
Henry Schein, Inc. · Jacksonville, Florida

Revitalized HR operations for a Fortune 500 distribution company — aligning talent strategy with corporate objectives and delivering measurable gains in engagement, development, and compliance.

  • Recruitment & Onboarding: Designed and implemented an end-to-end recruitment and onboarding process, reducing first-year turnover by 11% and accelerating new-hire ramp-up.
  • Culture & Engagement: Founded an employee engagement committee that strengthened workforce morale, community involvement, and a positive site culture.
  • Leadership Development: Created talent assessments and career-development programs, driving a 35% increase in internal promotions and a 27% improvement in employee development scores.
  • Compliance Excellence: Led an OFCCP audit to a zero-infraction result — a compliance milestone for the location.
  • Succession Planning: Partnered with senior leadership to identify high-potential talent and build targeted development plans, maintaining zero leadership turnover during tenure.

Director of Human Resources, Florida

2007 – 2013
Dixon Hughes Goodman, LLP · Greenville, South Carolina
DIRECTOR OF HR, FLORIDA · REGIONAL HR MANAGER, FL & SCWC REGIONS

Directed HR strategy and operations across multiple regions through a period of significant mergers and business expansion — driving talent alignment, operational efficiency, and growth.

  • M&A Integration & Cultural Alignment: Managed HR integration for multiple acquisitions, achieving 100% workforce retention and seamless cultural transitions.
  • HR Service Standardization: Developed firm-wide HR policies and launched an HR Service Desk, improving response times by 75% and increasing employee satisfaction.
  • HR Technology & Productivity: Launched a new HRIS and cloud-based scheduling platform, increasing workforce productivity by 37% and streamlining planning operations.
  • Workforce Analytics: Implemented firm-wide electronic exit interviews, using the insights to reduce turnover and improve engagement.
  • Talent Strategy & Succession: Advised Regional Managing Partners on identifying and advancing high-potential talent toward Partner roles, and partnered with leadership on HR strategy for new business units.

Human Resources Manager

2006 – 2007
Jacob Holm Industries, Inc. · Candler, North Carolina

Built the HR and Safety function from the ground up for a global manufacturer's first U.S. facility — scaling the workforce from 2 to 200 employees and establishing foundational HR and safety policies, programs, and practices.

Director of Human Resources

2001 – 2006
MB HAYNES Corporation · Asheville, North Carolina

Established and led the HR department for a multi-trade construction and mechanical services company — supporting workforce growth from 500 to 700 employees and serving as strategic advisor and partner to the executive leadership team.

Career-Wide Impact

Professional Highlights

The throughline across every role: build the function, modernize the systems, and turn people data into operating results.

HR Function Builder

  • Built or rebuilt the HR function at four companies — from a 2-person first U.S. facility to a 1,800-employee, two-country platform.
  • Transformed AMPORTS HR from administrative support into a strategic partner to executive leadership.

HR Technology Modernization

  • ADP → UKG enterprise migration: −23% HR admin workload, 85% self-service adoption.
  • Earlier HRIS + cloud scheduling launch lifted workforce productivity 37%.

Talent Acquisition & Retention

  • $1.5M+ in acquisition savings from internal recruiting build-out and vendor renegotiation.
  • First-year turnover −11%; internal promotions +35% through redesigned hiring and development.

Culture & Engagement

  • Raised engagement metrics 30% through change-management and culture-alignment work during rapid growth.
  • Founded an engagement committee and deployed exit-interview analytics that cut turnover.

M&A & Succession

  • People-side lead for six acquisitions at AMPORTS, plus multiple firm integrations with 100% workforce retention.
  • Succession frameworks that built leadership benches and kept critical-role transitions smooth.

Compliance & Safety

  • Led an OFCCP audit to a zero-infraction result.
  • HR, safety & compliance programs across multi-state industrial and skilled-trades operations.

Core Competencies

People Strategy & Organizational Scaling
Leadership Development & Succession Planning
HR Function Build, Reboot & Transformation
Culture, Engagement & Retention Strategy
HR Technology Modernization (UKG, HRIS)
M&A Integration & Change Management
Talent Acquisition & Workforce Planning
Multi-State U.S. & Mexico Operations
Learning & Development (L&D) Build-Out
HR, Safety & Compliance Programs (OFCCP)
Education & Certifications

Credentials

Senior-level certification across the three major HR bodies, on a business-first academic foundation.

Education & Honors

Capella University
BS, Business — Human Resource Management Specialization
SUMMA CUM LAUDE
Capella Business Leader Award
Capella University & The Wall Street Journal
LEADERSHIP RECOGNITION
DISC, Driving Forces & EQ Facilitator
CBK Coaching
FACILITATOR CERTIFICATION

Certifications & Memberships

01Senior Professional in Human Resources (SPHR)HRCI
02Senior Certified Professional (SHRM-SCP)SHRM
03Strategic HR Business Partner (sHRBP)HCI
04Active Member, Chief People GroupCPG
Get in Touch

Let's talk.

Open to conversations about executive HR leadership, people strategy, and HR transformation. Email is the fastest way to reach me.